3 months to practical skills in e-commerce SEO
This program focuses on the specific techniques that work for online stores. You'll learn how to handle product pages, category structure, technical optimization for large catalogs, and the kind of content strategy that actually drives traffic to shops. It's built around the problems you'll encounter when working with e-commerce sites, not generic SEO theory.
The program walks through each part of e-commerce SEO systematically
We start with foundations and build up to the complex stuff. Each phase includes exercises based on real store scenarios, so you're working with the same challenges you'd face on actual projects. By the end, you'll have handled most of the common situations that come up in e-commerce optimization.
Store structure and technical setup
How to organize large product catalogs, handle faceted navigation, deal with pagination and filters, manage product variants, and set up the technical infrastructure that keeps search engines happy when crawling thousands of pages.
Product and category page optimization
Writing product descriptions that rank, optimizing product images and structured data, creating category pages that capture broader searches, and handling the practical challenges of thin content when you have hundreds of similar products.
Content strategy for online stores
Building informational content that supports product pages, creating buying guides and comparison content, handling seasonal campaigns, and developing the kind of content assets that attract links to e-commerce sites where most pages are transactional.
Analytics and conversion tracking
Setting up proper tracking for organic traffic, understanding which keywords drive actual sales versus just visits, analyzing product performance in search, and using data to prioritize optimization work where it matters for revenue.
Two ways to learn this material
You can choose group sessions where you work alongside other students, or private lessons tailored to your schedule and specific needs. Both approaches cover the same curriculum, just with different structures.
Group sessions
Learn with a cohort of 6-8 students. Sessions run twice weekly, with plenty of interaction and the chance to see how others approach the same problems. You get feedback both from the instructor and from comparing your work with peers. Fixed schedule, structured pace, collaborative environment.
Individual lessons
One-on-one instruction that adapts to your background and goals. Schedule sessions when it works for you, spend more time on areas you find challenging, skip material you already know. More flexibility in pacing and focus, with all instructor attention directed at your specific questions and projects.
What you'll be able to do
Keyword research
Find commercial keywords that match user intent, understand search volume versus competition, identify long-tail opportunities for specific products.
Site architecture
Design category hierarchies that make sense to both users and search engines, handle faceted navigation properly, manage large product catalogs.
Technical optimization
Implement structured data for products and reviews, handle canonicalization, optimize site speed for large catalogs, manage crawl budget effectively.
Content creation
Write product descriptions that rank, create category content that captures broad searches, develop supporting content for link building.
Link building
Find opportunities for e-commerce sites, create linkable assets, understand which tactics work for online stores versus other site types.
Performance tracking
Set up proper analytics for organic traffic, track conversions from search, understand which optimization work drives revenue, report on results.
Ready to start learning e-commerce SEO?
The next cohort starts soon, with both group and individual options available. Get in touch to discuss which format works better for your situation, ask questions about the curriculum, or sign up directly.